WeeklyDigitalSale.com

Most webmasters know that Adsense generates a sizeable
source of additional advertising income. That is why most
of them use it to go after high paying keywords. They have
with them the lists that tells what the keywords are and
have already used various methods of identifying them. And
yet, after putting up these supposed-to-be high paying
keywords into their pages, the money they expected to come
rolling in is not really coming in.

What is it that they are doing wrong?

Having the pages is with the proper keywords is one thing.
But driving visitors to those pages is another matter and
often the factor that is lacking.

The thing is, to get visitors to your high paying keyword
pages, you need to optimize your site navigation.

Stop for a moment and think about how visitors are using
your website. After a visitor has landed on a certain page,
they have the tendency to click on another page that sounds
interesting. They get there because of the other links that
appears on a page that they initially landed on. This is
site navigation. It is all about enabling visitors to move
about your site. And one way of maximizing your Adsense
earnings.

A typical website have menu links on each page. The wording
on these links is what grabs a visitor’s attention and gets
them to click on one of the links that will take them to
another page of that website. Links that have “free’ or
“download” are oftentimes good attention-grabbers.

This navigation logic can also be applied to driving traffic
to your high paying pages. There are some websites that are
getting a lot of traffic from search engines, but have low
earnings. The trick is to try and use come cleverly labeled
links to get the visitors off that pages and navigate them
to the higher earning ones. This is one great way of turning
real cheap clicks to real dollars.

Before you begin testing if this same style will work for
you and you website, you need to have two things. Something
to track and compare and some high earning pages you want
to funnel your site traffic to. An option is to select a
few of your frequently visited pages. This is ensuring fast
result to come by.

Now, the next thing to do is think of ways to get visitors
viewing a particular page to try and click on the link that
will take them to your high earning pages. Come up with a
catchy description for that link. Come up with a catchy and
unique description for the link. Think of something that
people do not get to see everyday. That will trigger their
curiosity enough to try and see what that was all about.

You can also use graphics to grab your readers’ attention.
There is no limitation to what you can do to make your
link noticeable. If you are after the success of your site,
you will do everything it takes just to achieve that goal.
Just be creative. As far as many Adsense advertisers are
concerned, there are no written and unwritten laws to
follow regarding what they write. Just as long as you do
not overstep the guidelines of the search engines, then go
for it.

Also remember that it is all about location, location and
location. Once the perfect attention grabbing description
has been achieved, you have to identify the perfect spot on
your page to position that descriptive link to your high
paying page.

There is nothing wrong with visiting other websites to see
how they are going about maximizing their site navigation.
“Hot pages” or “Most read” lists are very common and overly
used already. Get to know the ones that many websites are
using and do not try to imitate them.

Another way of doing it is to try and use different texts
on different pages. That way you will see the ones that
work and what does not. Try to mix things around also. Put
links on top and sometimes on the bottom too. This is how
you go about testing which ones get more clicks and which
ones are being ignored.

Let the testing begin. Testing and tracking until you find
the site navigation style that works best for you site.