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Archive for December, 2009

Many bloggers use a free blogging service to support for
their first entry into the field. This makes a great deal
of sense. Free providers offer some very easy to use and
relatively powerful platforms. Additionally, avoiding a
cash outlay reduces the risk involved to a bare minimum.

Free blog providers can be a great way to introduce oneself
to blogging and to learn a little bit about the process.
However, they are a poor choice for those hoping to generate
significant blogging profits. There are simply too many
pitfalls associated with their use.

Initially, many free blogs hamstring the user’s ability to
utilize one of the most effective ways of generating a profit
via blogging, Adsense. Some free blog providers offer the
free blog and server space in exchange for the display of
their own Adsense ads. The terms of service directly prohibit
the user from displaying any additional contextual advertising.
This is how the free services generate their revenue, and the
prohibition makes perfect sense. However, it takes the most
powerful tool away from the blogger’s moneymaking arsenal.

Second, whenever one uses a free service they lack control
over their site. This is not simply a matter of advertising
or content restrictions within one may be able to generate a
profit. The lack of control is far more serious. Blogger.com,
for instance, is known to regularly freeze and/or delete blogs
outright for unexplained reasons. Those blogs simply disappear
and a great deal of work vanishes with them. Other lesser-known
services may be undercapitalized or lack profitability and may
simply go under–taking the blogs right down the drain with
them.

Third, there is the issue of credibility. Whether it’s right or
wrong, surfers tend to bestow a greater degree of credibility to
(and are thus more likely to visit) sites that have their own
URLs. A blog that is an obvious sub domain at a free host can
make potential visitors and customers wary of a blog’s
legitimacy and can have a negative impact on profitability.

Finally, there is the matter of flexibility. Some free blog
services limit your options in terms of appearance and may use
platforms that lack some features that can really aid in
profitability. For instance, the blogs at Blogger.com lack
the categories found in their WordPress counterparts. Other
free services may offer only a few templates that can only be
tweaked ever so slightly. In order to perform optimally, one
should be able to make any and all desired changes to their
moneymaking blog.

You can find a variety of powerful blogging platforms that
won’t cost you a dime. The competitive fields of hosting and
domain registration make owning your own chunk of cyberspace
surprisingly affordable. Within the current context, using a
free blogging service as means to launch part of your online
business simply does not make sense. The minimal outlay
required to own and control your own site is a definite bargain
when one considers the pitfalls associated with the alternative.

To know why Adsense is essential for your content sites is
to know first how this works.

The concept is really simple, if you think about it. The
publisher or the webmaster inserts a java script into a
certain website. Each time the page is accessed, the java
script will pull advertisements from the Adsense program.
The ads that are targeted should therefore be related to the
content that is contained on the web page serving the ad. If
a visitor clicks on an advertisement, the webmaster serving
the ad earns a portion of the money that the advertiser is
paying the search engine for the click.

The search engine is the one handling all the tracking and
payments, providing an easy way for webmasters to display
content-sensitive and targeted ads without having the hassle
to solicit advertisers, collect funds, monitor the clicks
and statistics which could be a time-consuming task in
itself. It seems that there is never a shortage of
advertisers in the program from which the search engine
pulls the Adsense ads. Also webmasters are less concerned
by the lack of information search engines are providing and
are more focused in making cash from these search engines.

The first reason why Adsense is essential for content sites
is because it already has come a long way in understanding
the needs of publishers and webmasters. Together with its
continuous progression is the appearance of more advanced
system that allows full ad customization. Webmasters are
given the chance to choose from many different types of
text ad formats to better complement their website and fit
their webpage layout.

The different formatting enables the site owners the
possibility of more click through from visitors who may
or may not be aware of what they are clicking on. It can
also appeal to the people visiting thus make them take
that next step of looking up what it is all about. This
way the people behind the Adsense will get their content
read and making profit in the process.

The second reason is the ability of the Adsense publishers
to track not only how their sites are progressing but also
the earnings based on the webmaster-defined channels. The
recent improvements in the search engines gives webmasters
the capability to monitor how their ads are performing using
customizable reports that has the capacity to detail page
impressions, clicks and click-through rates. Webmasters
and publishers can now track specific ad formats, colors
and pages within a website. Trends are also easily spotted.

With the real-time reporting at hand, the effectiveness of
the changes made will be assessed quickly. There would be
time to sort out the contents that people are making the
most clicks on. The ever-changing demands would be met
while generating cash for the webmasters and publishers.
The more flexible tools are also allowing webmasters to
group web pages by URL, domain, ad type or category, which
will provide them some accurate insight on which pages, ads
and domains are performing best.

The last and final reason is that the advertisers have
realized the benefits associated having their ads served
on targeted websites. Thus increasing the possibility that
a prospective web surfer will have an interest in their
product and services. All because of the content and its
constant maintenance. As opposed to those who are no using
Adsense in their sites, they are given the option of having
other people do their content for them, giving them the
benefit of having successful and money-generating web sites.

Adsense is all about targeted content, the more targeted
your content is, the more target the search engines

Internet marketing is a very wide term which can be used to
encompass a variety of marketing techniques which are used
online. Banner advertisements, website promotion, search
engine optimization, email marketing and affiliate marketing
all fall under the umbrella of the term Internet marketing
but there is even more to Internet marketing than those
concepts. Promoting your website or business on message
boards can also be considered to be Internet marketing.
In fact this is one of the simplest and least expensive
Internet marketing options available. This article will
examine how savvy business owners can use Internet message
boards wisely. It will also explain how message boards can
be misused and rendered ineffective as well.

Message boards are essentially online meeting places. In
general most message boards are focused on a particular
niche subject and encourage those who share an interest in
this particular subject to get together to discuss relevant
issues, ask questions, provide advice and even just
socialize. Message boards can focus on any subject
imaginable they may focus on a particular baseball team or
just the sport of baseball in general. Message boards can
focus on subjects such as politics, television shows, bands,
current events, jobs, hobbies or any subject imaginable.
Savvy Internet marketers can take advantage of these
message boards to reach a target audience without investing
a great deal of money.

Consider a business in which the focus of the business is
to assist people in finding jobs which offer telecommute
options. The concept of working from home is becoming
increasingly popular and there are many websites which
focus on this subject. Likewise there are also many
message boards devoted to the topic of working from home.
Here those with an interest in the subject meet to discuss
issues such as finding employment where working from home
is an option, working around the schedule of your children,
setting up a home office, dealing with friends or family
members who don

The internet is brimming with articles, ebooks and hype
about using blogs in conjunction with Google’s Adsense
program as a means of generating revenue. The formula for
success, it seems, is simple. You blog, you place ads, you
get traffic, visitors click on the ads and you get paid.
The question many people have about the whole process is
whether or not the end result will really be profitable
considering the time and effort that is required to
implement the strategy.

This question has been difficult to answer, in large part,
because of the Google Terms of Service for Adsense users.
Although the terms have recently been loosened somewhat,
users were long prohibited from sharing personal
information regarding their success levels and other key
statistics that might have provided prospective for-profit
bloggers from developing a clear perspective on the profit
potential available.

If you are curious about whether or not you can make
blogging with Adsense a legitimate moneymaker, it is worth
conducting this relatively simple exercise. The results
can give you an idea of whether or not it is worth your
time.

First, determine how long it will take you build your
blog. Consider the set up time and the time necessary to
do initial promotion and to write at least ten to twenty
starter posts. We can term this variable ST, for
“start-up time.” For our hypothetical, we will say our
ST is twelve hours.

Second, estimate how much ongoing time it will take on
weekly basis to do additional promotion and to add at least
two new posts. Multiply this figure by 52 (the number of
weeks in a year). We will term this variable MT for
“maintenance time.” For this example, we will set MT at
104 hours (2 hours per week).

Third, add ST and MT. This will give us an idea of the
total time required (TT). In this case, TT is 116 total
hours.

Fourth, investigate the average value of an ad click in
your niche. You can use the Overture bid tool, easily
found online, to get a reasonable idea of the value of
each click. In order to make your projection “safe”,
reduce that number by half. This yields PPC, or “pay per
click.” Let’s say the bid tool says clicks related to our
keyword are worth about fifty cents. Our PPC is .25.

Fifth, determine how much your time is worth. Do you feel
your blogging time should generate at least $10 per hour?
$20? This is a matter of personal preference. We will
term the resulting variable DR for “desired rate.” We
will assess the value of our time at $15 per hour for
this exercise.

Sixth, assume a click-through rate of five percent.
This is a low figure, as many blogs can generate
click-through rates approximating 25%. Click-through
rate is expressed as CTR.

Now it’s time to perform the critical calculation. One
needs to determine the required number of visitors
necessary to produce enough money to make process
worthwhile. If we express that number as V, the equation
will look something like this:

V x PPC x CTR = DR x TT

This translates to:

V x .25 x .05 = 15 x 116

Or
V x .0125 = 1740

Thus, V must be 139,200. In order to make the process
pay, you will have to drive 139,200 visitors to the blog
over the course of one year. That translates to
approximately 391 visitors per day, on average. Obviously,
that is a very “doable” number based on the amount of time
we have set aside for the process.

So, for our example, blogging for bucks with Adsense is a
winner.

Perform these calculations based on your unique
circumstances and you can determine the viability of earning
money with a blog and Adsense.

Fact number 1: Kids in high school are making thousands of
dollars every month with Adsense.

Fact number 2: Housewives, retirees, mom and dads, who are
just staying at home and have never made a dime on the
internet have created full-time incomes by simply placing
Adsense ads on their web site or blog.

These are just some of the