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Posts Tagged ‘Search Engine Optimization’

Let others use your articles, along with your byline which will tell visitors
who wrote it and how they can contact you, on their website. This will
help to promote your own website and bring you in traffic through the search
engine optimization and promotional efforts of others.

For you this means absolutely free marketing just for writing a quick article
about a subject that you are already familiar with. The more people who
use your article as content as their website, the more potential traffic you
will receive. These webmasters will probably be using SEO techniques, banner
exchanges, and possibly even a Pay-Per-Click campaign to get visitors to
their affiliate site.

These are advertising methods that either take a lot of time or a lot of
money and they will be absolutely free for you just because you placed
your articles where others could use them. There are many places on
the Internet that offer to post your article so that others may view
and/or use it. My advice is to place your articles on every single one
of these sites so that you can reach as many webmasters as possible.

When you are trying to make money with articles, the beauty of it is that you don’t really need previous career related experience and that you can learn the ropes as you go.

That being said, there are some skills that you will need to teach yourself or pick up along the way to make your sites successful. You can’t go in not knowing anything, not learning anything, and still expect to make a good income (or any income at all).

First, you will need to know how to pick out the correct articles to make your sites successful. There are many types of content, from free content to high dollar content, and each comes with its own advantages and disadvantages (although high dollar content is more likely to give you a successful site in the end).

Second, you will need to know how to choose keywords that can help you get a good amount of traffic, without being too competitive to get on the first or second page. If you choose highly competitive keywords that are used by large, mammoth website, you are likely to never get up to those much needed first two pages.

Third, you will need to know how to optimize your websites for various search engines. Search engine optimization skills will allow you to get high rankings for your chosen niche keywords, which will help to get visitors and make profit.

Fourth, if you opt for a large website that you will focus most of your internet marketing career on, you will also need to know how to market your website to your intended audience through paid banner ads and text links. If you prefer very small 2-5 page niche sites, then promoting all of them this way will not be cost effective and will eat up more profits than it is worth.

If you can capture some of these skills and attack them aggressively during your first few small websites or the first few months of a larger website, then you will eventually become an expert.

Since you can learn the ropes first hand on your own, the only thing that you will need to do before you begin your new career is to read up on how to get started (maybe purchase an internet marketing e-book or two) and make sure that you have the funds available to start a small site.

Some webmasters try to use articles from free content directories to get visitors to their site and make some money.

This is mostly important for those who have just begun working as an affiliate for several companies and do not yet have any funding, yet need to built small niche websites to visitors to their site so that they can begin making revenue.

Although this can sometimes be the only option for those who are running on a non-existent budget, it is not a way that will effectively build your website or revenue. There are a few potential reasons why this may be detrimental to your business building efforts.

Problem #1 – Search Engines

Search engines will only look down upon your site if it has the exact same duplicated content than other sites. The more sites that share your content, the less it will help you achieve good search engine rankings.

Good search engine rankings are essential in getting visitors to your sit so that they have a chance to click on your affiliate links. If you cannot even get visitors, then will never make an revenue. Working on the search engine optimization of your site so that you will eventually be high enough in the results to get customers, should be priority one.

Problem #2 – Getting visitors to click

Although getting your site high on search engine result pages and acquiring site visitors is hard work, unfortunately this is only half of the battle. You must also be able to convince those visitors to click on your affiliate links.

If your visitors see the same content they have seen on a multitude of other sites, they will be least likely to click on your links. This is because most people want to buy things that are recommended by people that they trust or whom they feel like are an expert on the subject.

If your content is just duplicated from other sites, you will be exposed as someone who does not really know what they are talking about and therefore will not look heavily on your product recommendations. This will reduce the number of website visitors who will be willing to click through.

Problem #3 – Author Bylines

Most free content is only given to you if you agree to place the authors byline under the article (you can get into trouble if you try to use it without following the stipulated rules). This poses a problem because most author bylines include links.

When a reader gets done reading a really intriguing article, there is a strong possibility that they will click on the author’s byline link rather than your affiliate links.

This is the entire reason why these authors offer free content to begin with, so that they may get their name and links out there to the public. Using this type of content may mean shooting yourself in the foot and losing possible profitable website visitors.

Once you put these three problems together, you are looking at a serious decline in revenue simply because you used free website content from article directories. Although it may be the only option for some, if you have the funds to buy your own original content, then you should go this route.

If you don’t have the finds, however, you may be better off writing your own content and then hiring professional services once you have made a profit to work with.

When choosing an article for your website, make sure that it is a length that is optimal for search engine optimization efforts. Articles that are as short as 200 words or as long as 500 words should fit into this category.

Even if search engine optimization is not your goal, it is still a good idea to keep your articles at this length for your reader’s sake.

They are likely to not finish your page if it is any longer. This could leave them Kith only half of the information you wanted them to have or leave them with the impression that your site is too “wordy”.

Most Internet readers do not read a website page as they would a book, so the shorter the better.

Even if this means splitting one long idea into 4 or 5 pages. Be sure to label them so that the reader can pick and choose which part they want to read or so they know what is coming up next to help them determine if they want to continue reading.

Learn to use search engine optimization techniques when writing your articles. If hiring a writer to write articles for you, you can choose one who already knows about SEO or you can supply them with a list of keywords and let them know where they should be placed and how many times they should be repeated throughout the article.

Optimizing your articles for search engines will help them rank higher when someone searches for a keyword relating to your subject, which means that you will receive more visitors because more people will actually see your URL.

It is a fact that most visitors don’t look past the first search engine result page and by the third search engine results page there is practically no audience left for you to promote to. What this means for those on the third or high page is no traffic.

This is why it is very important for you to make sure that your articles are prepared in a way that will eventually get them to that first or second search engine results page.